Last year, the Telegraph dubbed Instagram a “natural showcase for the fashion world.” Even Chanel, one of the last labels to give in and start selling online, now employs its own dedicated Insta team in Paris.. And it makes sense if you think about it. We know that. Adding hashtags to your posts will help them to get discovered and give new people the opportunity to stumble upon your brand. With the introduction of Instagram Live, Instagram Stories, and a plethora of new features, First, you get granted access to Instagram Insights where you can. When it comes to any brand you must keep things simple as to not confuse your followers/customers. Besides a branded one like this, you should also think up campaign specific hashtags when the time comes for promotions where you want to generate a lot of buzz and user-generated content. Instagram allows you 150 characters in your description. When you put in a # and start typing your hashtag, the app will make relevant suggestions to help you out further. Plan a grid theme for your fashion brand and incorporate launch strategies on Instagram Collaborate with other brands on giveaways to reach an untouched market Try new video formats such as documentary-style or short films on IGTV to keep viewers engaged longer In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one. There is so much opportunity to build a brand on Instagram and go from being a small business or start-up to a well known, ‘Instagram famous’ brand. So imagine if you chose an account name that could also double as the coolest hashtag in the world. Create a logo you love and a description that clearly, powerfully and simply explains what you're... Plan your content. Based on your objectives and research on your target audience, you can develop a few themes or elements that you always include in your posts. Your look is what people will pay attention to. Instagram was initially made to connect with people around the world, so connect. Every iconic brand has an origin story. A few years ago, I decided to take Instagram more seriously. Knowing the answers to these questions will give you insights on how you need to plan your profile and content moving forward. Clothing brand Lazy Oaf has just one shop in London, but over 500,000 followers around the world on Instagram. When you’re posting on Instagram, you don’t need to have boring posts that have monotone information. When Kara Evans was getting ready to launch her new brand and website, we designed a branded styled stock photo with her images, new colors, and a date to announce her new launch. The world is your oyster then, as the hashtag grows in popularity, and your account is visited in a huge way. Pre-launch, if you’re savvy enough with those metrics, you can glean a whole lot of info that makes the launch a little more accessible. When she was first starting out, Yumna knew there were already tens of thousands of... Monitor behavior. The Facebook 20-percent text rule also holds true on Instagram. Your brand needs to exist and remain consistent wherever your customers interact with you, from the theme you choose for your website, the marketing materials you produce, all the way to how you package and ship your products. Also it’s hard to start from scratch and that’s why we’re sharing these 10 steps to follow when you’re ready to launch your own brand on Instagram! When Kara Evans was getting ready to launch her new brand and website, we designed a branded styled stock photo with her images, new colors, and a date to announce her new launch. That’s why you need to identify the top hashtags that are used within your niche; popular enough that people search it, but small enough that your post actually has a chance at getting noticed. But by taking the time to plan and create your brand voice, you’ll foster stronger relationships with potential and existing customers. Try to make your imagery on Instagram kind of uniform (as much as possible) in colour. Because Instagram is so photo-heavy, you don’t have much of an opportunity to talk about your brand. New kid on the cool girl scene is lingerie brand Lively, who built a gifting program for "women with wild hearts and boss brains" to spread the word, accumulating content for their own feed in the process. If you sell a seasonal product, try creating an Instagram Story video to showcase your latest collection. That’s a pretty important job (one of the biggest points of Instagram really), so it’ll be very rewarding for you to explore the waters a bit within your niche. Instagram is particularly powerful for growing and scaling your personal brand. What is their demographic profile? If your brand isn’t yet marketing on Instagram, now is a good time to start. When you’re busy planning your content, also ensure that all your. This consistency in colours is a big thing. With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon. Our Collection Launch template shows how a fashion designer might approach a new collection launch on IG Stories. In this post, we’ll introduce you to different types of Instagram marketing campaigns and share tips for running an effective campaign . Product dev | @itspreppr| @ink361 | growth | monetization | Africa | Wildlife. Make the planning process even more efficient by using. Developing an Instagram marketing strategy is more than just posting a lot of pretty pictures. Here are some tips. . A Great Bio: Stick To The Point. Instagram is one of the most exciting and hottest social media platforms. What do we know about them? Determine how Instagram fits into your overall social strategy. Now it’s time to put it into practice and schedule and auto-post your Instagrams with Preppr. How to launch a brand on Instagram Learn about your demographic. Perform marketing research on your target audience. Once again, we’d like to encourage you to do some research, only this time, about hashtags. Copyright (c) 2020 Preppr ltd All Rights Reserved, Your last two things to decide on for your brand on Instagram is the description and if you’ll use a regular account or a business account. Go and explicitly ask for the engagement you’re aiming for on Instagram. , where you can draft and schedule in advance. How to Grow a Fashion Brand on Instagram . The best way to build your personal brand is to give people a look into your life. When you’re launching a new business, it’s important to get feedback... 2. 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