Just look at the example below. As Chad S. White explains, the EU’s milestone data privacy law is really just the start for creating an email marketing arena that’s centred around privacy, compliance and subscribers' trust: "First, there was CASL (Canada’s Anti-Spam Legislation). With email constantly changing and adapting, you need to strive towards creating the best experience for your subscribers. Are you making an impact quickly enough?”. Go all the way. Last year we wrote that email automation will have a great impact on creating campaigns and we weren’t wrong. For far too long, cold emailing, spamming and phishing have tainted email’s perception among consumers and marketers alike. Anna is working as a Content Manager in Elastic Email. Email design trends 2020 are expected to be an amazing combination of flawless visual appeal and technological advancements. Want to refine your email strategy and avoid the most common mistakes? Isometric drawing is a type of 3D graphics that uses 30-degree angles to ensure that the image itself is not distorted. There is, however, a downside to the current automation situation. Let’s be honest – we’ve all been there. According to the newest Radicati report, there are over 3.9 billion email users worldwide. The only downside is that as of now, Gmail App and Gmail Desktop don’t support it. She's either writing, buying plants or avoiding social interactions. Others will embrace it to better match email frequency to engagement levels and to maximize customer value. He does this through building marketing strategies that allow marketers to add value to The 3D graphics can elevate your email, showing your products or services in a completely different way with more life and depth. For 2020, we’ll see design trends that bring together the past and future fearlessly! Email Monks share their email design trends for 2020 in this infographic. The team from Uplers Email share their email design trends for 2020 in this infographic. We have six beautiful visual inspirations that are worth implementing in your email design and four major technological trends that will have a massive impact on the email in the coming years. Here, we have curated a few trends that we believe need to be part of the email you will be sending in the new year for … Which is why visually striking and technologically advanced emails will be the face of email design in 2020. Do a test and put yourself in your subscribers' shoes. Crucially, however, mobile’s percentage revenue has increased by 23% year-on-year, resulting in an acceleration of mobile optimization across almost every digital marketing channel. These trends continue to hold their dominance from the last year but will be equally impressive in the coming 2020. But keeping up with new design trends is the easiest way to signal to your audience that you’re a modern, innovative, forward-thinking company. "Email marketing now offers credible career paths, and as such the modern-day email marketer is looking beyond just learning from their technology but are avidly reading, taking courses and asking questions in forums and sharing knowledge. The way that different demographics are engaging with your emails is changing, and that should be the basis for how you decide to interact with your subscribers as we enter 2020. You can save this one for the blog and link the article instead. To cut through the noise in your subscriber’s inbox, you need to stay in the know with the top email design trends that will make it to 2020. Want to know the latest email design trends to incorporate into your email campaigns? The biggest validation of this fact is how email design trends continue to … Every branch of design has certain trends that will rise to prominence during a certain time - and the below elements we will see much more of during the course of 2020. After all, marketing is as much about moving with the flow of the industry as it is adapting to your own needs and objectives. If you're a company communicating with both B2B and B2C subscribers, for example, dynamic content allows you to populate parts of newsletters or promotional emails with content that is specific to the subscriber's interests or sector. From crucial inbox updates to new privacy laws, Litmus’ 2020 State of Email Report analyzes the significant data, trends, and key industry updates from the past year and breaks down how they will impact your email program in the new email decade. What better way to do so, than implementing the latest email marketing trends in your email campaigns. Even with some rendering difficulties, using web fonts is a very common practice. Rather, it has turned email marketing into a stronger means of communication, injecting consumer trust back into this marketing channel. Emma Email. That’s why we brought together the most aspiring email design trend ideas for this year that will elevate your messages from good to great. Email Marketing Highlights . Building on her previous comment, Joolz adds: “With recipients leading increasingly busy lives and a tendency to read emails on the go, there is a trend towards simpler email design, often minimalistic in style. Words themselves become the images, so the reader is attracted directly to the element that we want to show to him. For most email marketers though, the area where you can make instant improvements to optimize for mobile is in your copy, images and overall design and layout. “When testing emails now, it is important to test on a mobile and really put yourself in your recipient's shoes – they’ll probably be glancing through things on their phone with very little time to truly read it, unless something grabs their attention quickly! Hopefully, we will soon see it implemented within Google's inbox. If you feel like 3D graphics might be a little too much for your email, as it can be time-consuming, there is still a way to make your messages pop with another design trend that we see is gaining more popularity this year. As beautiful as it is, the concept might be still a little far-fetched. Lyft created a very simple graphic using isometry, which makes a wonderful impression. There are many ways to create show-stopping 3D graphics. More email service providers are offering this functionality, which optimizes the send times of emails to individual subscribers based on their historical open patterns. Learn more about tools that email marketers Email has always been one of those channels that marketers seem to ‘fall into’ on their way to doing something else, and as such historically most email marketers have learned all they know from their own experience – picking up things as they go on. They can help bring your products to life and create an interesting composition. Just imagine, with artificial intelligence managing each individual across the channels, customer experience will be truly integrated and immersive. Now, it’s time to take things one step further. And if you want to take a different approach, you can even decide to completely lose the pictures and focus solely on typography. If you feel like you might need to refresh your email design, maybe it’s time to switch from 2D to 3D and give your emails a completely new dimension. By continuing Don’t jump between three subjects within a single email, but instead, focus on one main topic. The best email designs in 2020 will be a perfect combination of impeccable visual appeal and impressive use of technology. In 2020, the cross-channel concept may evolve to cover not only social media and email but also various other apps that track customer behavior - for example, geolocation. 3 email design trends of 2020 1. A black and white scale is also among the latest web and email design trends to watch. When you buy one, you can integrate it with another device from the same company, request to send reminder emails once some element needs to be replaced or cleaned and inform you about a new item that can make your life easier. For those who want to send Unlimited That’s why we've gathered 4 important marketing trends that will be essential for your campaigns throughout 2020. We’ve carefully picked the 10 most promising 2020 email marketing trends divided by two main categories. With this trend consistently going up, it’s important to always optimize emails accordingly. More segments and more dynamic segmentation is the future of targeting.". Now that the majority of recipients are only receiving emails having opted-in to receive them from particular senders, it’s a case of building upon the trust that they’ve shown you. Do not fear “the robots” - AI is here to push the boundaries of what we, as digital marketers, can achieve in terms of matching individual users to digital experiences that have been perfectly tailored to them. The ones we've covered last year are still very much up to date and it’s worth taking them into consideration while building your email campaigns. As for grabbing attention quickly, Joolz also makes a very important point, tying right back into the argument for simple, mobile-optimized copy. "I’m predicting that in the Year 2020, that there will be an uptake in robust, hypothesis-led A/B testing. The constant endeavor of email designers is to bring a unique experience to subscribers. He has worked across various channels in digital marketing, from search engine optimization and web content creation to email marketing and social media. That means that mobile compatibility is an absolute baseline for successful email campaigns. We've taken a look at all the big digital marketing trends for 2020 that you need to keep on top of. While you can’t predict exactly what will happen, you can give yourself a head start with the email marketing stats and trends that can help guide your strategy in 2020 and beyond. Furthermore, it’s consistently rising to be the biggest form of communication between you and your subscribers. Given the returns we receive from email, the trust it allows you to build between existing and potential customers and the ways in which it is set to develop into the next decade, it's a channel that you should certainly feel confident investing in. So those are our top 10 picks for this year's email marketing trends, separated by design and technology. The majority of research carried out into email open rates has now concluded that mobile is providing a greater number of email opens than desktop, mirroring mobile shifts across the digital marketing spectrum. APNG is clearer, smoother and prettier, and it will also look way better with darker email designs. Want to know the latest email design trends to incorporate into your email campaigns? "As intelligence enables scalable right content, right send patterns, for individuals, the value and need for traditional segmentation diminishes. Then, switching to a new format will be a no-brainer. It became a focal point right away and increased the attractiveness of their email. The dark mode is taking email by storm. Isometric illustration. If you like this article, share it with friends: AMP is more lightweight and has a shorter loading time. love. And just as 2019 was an era of simple graphics, this year we will see a lot more … Are you looking for ways to improve your email marketing strategy in 2020? The image appears on the first fold to encourage further scrolling. The cherry on top: AMP is supported by Gmail, Mail.ru, and Outlook. They have a passion for improvement, which is driving them to look beyond the basic A/B split testing tools that ESP’s offer and question, ‘should I let technology lead my test or should I, the marketer, take charge?’". That makes it easier to set up, although it still needs a little bit of getting used to. Artificial Intelligence, or AI, is a term that seems to scare a lot of marketers, particularly if you’ve spent most of your career in traditional forms of marketing and advertising. "Simpler email design is about easy to consume, scannable content that can be digested fast. Let’s say you run a chain of cafes and customers download your application. It can also help you focus more and save your battery’s life. Research of this kind, exploring how consumers are surfing the web and purchasing in the digital space, has been the driver behind an array of mobile-focused changes: All of these developments are, quite simply, responses to changes in the way we're using technology and the internet. By opting for simple artwork and easy on the eye colors, your subscribers will appreciate your emails more and will be more likely to click on them again. You might want to check their website and see which opportunities you can get. Instead, they show the first frame of the APNG file (which is still better than not seeing the picture at all). Explore new tools to boost your marketing strategy in 2021. BEE can help support your email marketing in 2019, 2020, and beyond with its large collection of stunning email templates. Then GDPR. GDPR ruffled a lot of feathers when it was introduced back in May 2018, but it was never designed to destroy email marketing. Joolz Joseph FCIM MIDM is an Email Consultant and Trainer with over 25 years of sales and marketing experience. They made an interesting piece by incorporating art into their font. By using these templates, you can easily incorporate all of the top email design trends in 2020 — from videos to user-generated content to feedback and more. It’s just a tool – albeit a better tool for targeting than the last set of smart tools. The aim of providing the right message for each person will never change it’s the method to achieve it that changes. delivery engine. The technology in AI systems goes above and beyond anything email marketers have previously had access to, but there's so much more we could be doing with our current systems and databases. This doesn’t just apply to email testing - across your digital marketing, you should consider exactly how the changes you are making will affect your users. Neat, huh? Its clean design and ability to showcase products and services in a creative way makes it really popular across the web, and soon enough, in email. Then, you can send an email or notification to their phone once they are close to one of your cafes. Read on as we reveal 20 graphic design trends, covering everything from logo design to illustration, that look set to be big in 2020. Want to know what else you should be aware of as we head into the new year? The first thing that your subscribers notice is the design of your email. It’s definitely a good idea to think about implementing this trend in your new product campaign. Our attention spans are reducing and it makes sense that email design addresses this. Many have been surprised by how email marketing has resisted some sizable external threats - the rise of social media and search and the introduction of GDPR, to name just a couple - in continuing to serve as such a key communication channel for digital marketers. For this blog, we’re joined by a selection of the world's leading email marketers who have identified their key email marketing trends to stay on top of in 2020 and beyond. Make the most of Elastic Email's platform through Superfluous copy is a bugbear of all copywriters. Success team. That’s why we’ve decided to round up the 2020 email design trends for you, so you can save time and incorporate some of these trends in your own campaigns. The benefits of this kind of copy are even clearer when you view the email on mobile: The process of rendering has always been important when sending mass email communications. 65% of respondents said that in the past 12 months they had used email to communicate with organizations, putting email head and shoulders above the rest. What's more, with the surge in wearable technologies, the space that we as digital marketers have to work with is becoming increasingly limited (and, thus, more competitive). There are multiple reasons as to why it’s taking off now, but one of the main reasons I’ve found is that email is finally being appreciated as a high ROI-delivering channel and people want to ensure they’re not leaving money on the table. Some marketers are embracing it to better manage their engagement rates and improve their deliverability rates, especially at Gmail. Log in and. Designmodo married 2D typography with 3D graphics that really show just how much potential there is in this form of art. Here’s what … You can achieve this with a few simple upgrades, but you need to do it thoughtfully. world are using Elastic Also, emails created with AMP is more lightweight and has a shorter loading time. 2020 Major Email Marketing Trends for B2C: Improve Your Marketing Strategy with eSputnik Today Trends this year continue to gravitate toward … It's proven to be better for late-night internet scrolling and for users suffering from photophobia, keratoconus, or similar conditions. Email is no longer a set of words with a nice picture attached to it in order to attract attention. You can use professional modeling software like Blender or Poser, opt for tools that cater more towards beginners, or even use Photoshop to turn your 2D images into 3D visuals without much training. Most email service providers give you the ability to render emails across a range of devices, so it’s worth checking that your emails are providing a suitable user experience across all devices (and not just desktop when sending test emails to your work computer). Dynamic content is an area that you may not currently be aware of, but which you could certainly be using. Peter Sumpton, Owner of the Marketing Study Lab, looks to alter the marketing mindset and transform the next generation of marketer by adding long term value to businesses. If you’re getting by on limited resources though, then you can start improving the returns you achieve from email marketing through the simple process of simplification. As long as your business exists, investment in marketing is a vital contributor to your success. Media is being consumed in ways that we could never have envisaged back at the inception of email. With the year 2020 within reach, we’re about to enter a new decade of email design. emails. In general, all of these things in 2020 still have some space to grow. The latter providing the best in personalization. Chad reinforces Tim’s point: be it segmentation, personalization, or frequency of email sending, every aspect of email marketing in 2020 will be striving to provide the most relevant communications at the optimum time. Outside of work, he enjoys keeping fit by running and going to the gym, and he spends his weekends sampling the finest beers in Leeds. Abstract Design. This trend is most relevant to brands with relatively varied audiences or many and diverse products (SKUs). It prohibits discrimination against people with disabilities and if you’re operating in ….. How can you expect to compete to acquire and retain customers if you don’t invest in marketing? Discover the #1 most cost-effective email Fortunately for you, many marketing agencies and email service providers like eSputnik offer support at all stages. But, it’s worth looking into it for the future, exploring this email marketing trend and getting interested in such technology. An infographic by email software and service provider Email Monks outlines what it considers the top 9 design trends for the coming year, including the following: 1. As per Litmus research, over 43% of all emails sent through 2019 were opened on smartphones or tablets. You don’t spend time going through each promotional email. Email to send their emails. Chad S. White, Head of Research for Oracle Marketing Cloud Consulting and author of Email Marketing Rules. But in 2020, we may see an evolution of modern typography. This year the following design trends in marketing are sure to get noticed: 3D Logos The examples above, courtesy of Reader’s Digest, are exactly the types of copy that will lead to readers switching off midway through an email. Testing has always been an indispensable step in the sending process. Instead, they will be able to make all necessary actions directly through their inbox. Furthermore, don’t end your “declutter” on the visual aspect of the email. You can clearly see the difference between the two formats. In a recent partner email of ours, you can see how short copy can provide both a cleanly presented email on desktop and an optimized experience for subscribers opening the email on mobile: This report is concisely described in the copy, meaning there is sufficient white space to create an easy reading experience on desktop. Dive deeper into HubSpot's survey data by clicking the download button on the banner below. It means that your subscribers no longer need to be redirected to your page. This kind of design enables organisations to deliver timely, fresh and punchy content on a frequent basis. Get advice from the Elastic Email Customer Share this Article; Facebook; Twitter; Email; LinkedIn; What does 2020 have in store for email marketers like you? You definitely should take them under consideration, but keep in mind that trends shift from one to another. Concise copy means the first CTA is seen early, on the second fold, so the recipient doesn’t have to scroll through fold-after-fold of heavy copy before they reach a CTA button (copy that could be held back and used on the landing page instead). In truth, most of the AI that is discussed in the marketing world concerns the automation of processes. So you’ve made the decision to make your website accessible for people with disabilities. There are certain content and design rules that each marketer and entrepreneur should know. We’ll continue to see vibrant colors, bold typography, and off … In short, the various benefits are making people turn this feature on which makes it a good idea to explore the possibilities of beautiful, moody email designs. Currently, if you want your email design to excite your audience, you can use looped animations like GIFs. Get Your Email Design Your sign-up process provides you with plenty of user data that allows you to segment them by interest, location, or demographic. Do you really need to include all of the information at this stage or could you save some for the next step of the journey? Discover expert tips and latest updates about It’s time to start looking ahead to what 2020 may bring with our annual series of blogs dedicated to the biggest marketing trends for the year ahead. In 2019, minimalism came a long way - clearing out personal space, bringing joy inside the home and decluttering your virtual presence. This feature is quite handy with creating email sequences without extra hassle. Accelerated Mobile Pages is a new technology that allows you to include interactive elements into your email body. Make your point quickly and concisely and you can benefit from higher engagement rates right across your email marketing campaigns. Kath has lived and breathed email marketing for over 20 years. The World Health Organization estimates that about 1.3 billion people live with visual impairments, 36 million of which are considered blind. Trends that dominated designs in 2019 will still be popular in the coming year. The premise is simple - synchronize all your marketing channels to deliver unified offers to your subscribers. It strives not only to replace the traditional (and somewhat arduous) segmentation processes currently in action but to completely transform the levels of relevancy that we, as marketers, are capable of providing to consumers. Another example would be an electronics store where you can buy integrated home devices along with phones, computers, and software. Mobile browsing has now surpassed desktop browsing in terms of percentage traffic: This percentage share of traffic for mobile is not, for now, being matched in terms of where the majority of purchases are being made. "The main email applications are copy writing and dynamic content selection. Faced with the booming popularity of social media and search, email still serves up a distinct set of benefits that other media streams struggle to match, but there are developments on the horizon that you need to be prepared for... Across your digital marketing channels, you’ll be noticing changes that are designed not just to optimize for mobile, but to even prioritize mobile as we move into 2020. Became a focal point right away and increased the attractiveness of their email design excite... 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