Check out the copy near the bottom asking to "hang out outside of email." We like the clever copy on the call-to-action (CTA) buttons, too. Also, she learns Japanese and going to live in Japan for a year. Get Inspired With 21 Awesome Examples …. But we’ve compiled a list of some of the best email marketing campaign examples to inspire your own next campaign. We also love how consistent the design of Uber's emails is with its brand. This "storm update" got the company out ahead of an event that threatened its service, while allowing its users to get the weather updates they need right from the company they count on for Wi-Fi. That was the subject of this automated unsubscribe email from HireVue. They're easy to consume, they catch your eye, and they have an emotional impact -- like the fun GIF in one of Postmates' emails that's not only delightful to watch, but also makes you crave some delicious Chipotle. Not only is the design below super eye-catching -- without looking cluttered -- but the artwork is user-made. They know how to make you buy that half-off frappuccino! Email Signature Examples – PDF Professional Email Writing Examples – PDF If you truly want your email marketing campaigns to be noticed, you have to ensure that you will create relevant and appealing content. Rapha – Customer Survey/Feedback We’ve pulled together some examples, across different types of campaigns to give you some inspiration. "Saying goodbye is never easy to do… So, we thought we’d give you a chance to rethink things." 19 Examples of Brilliant Email Marketing Campaigns [Template], 21 Puppies so Cute You Will Literally Gasp and Then Probably Cry. Internet users get multiple emails per day -- why should they care about yours? In this post, I have created 21 business email examples with templates that you can swipe to help you kickstart your email marketing immediately. You may also. (Seriously. Uber’s email campaign is very simple, yet tasteful. Or if the subject line is a command (like the one below), the preview text seems like the next logical thought right after it: Once you open up an email from BuzzFeed, the copy is equally awesome. Now there's no excuse not to shop for new glasses! The structure of their newsletters is good for those who don’t have time to scroll down long emails. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. And it is Aesop! There are several options depending on your needs, including HubSpot, MailChimp, Pabbly Email Marketing and Constant Contact. Internet providers and bad weather are natural enemies. And there is no doubt that emails have always been the most preferred way to initiate a one-to-one conversation or connection. This site uses cookies. Free and premium plans, Content management system software. Yes I confirm I want to subscribe to the InboxArmy newsletter. As humans, we tend to crave personalized experiences. First of all, BuzzFeed has awesome subject lines and preview text. We’ve curated a selection of the most inspiring and effective email marketing campaigns sent. How do I know? Plus, the email was kept short and sweet, to emphasize the message that Dropox didn't want to intrude -- it just wants to remind the recipient that the brand exists, and why it could be helpful. Poncho's emails are colorful, use delightful images and GIFs, and are very easy to scan. They also sometimes have fun survey questions where they crowdsource for their blog. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work -- namely, marking them all as unread without reading, or unsubscribing altogether. "Why aren't millennials moving?" Evaluating email marketing template examples allows you to determine what you want to include or not include in your own template. You, too, can use animated GIFs in your marketing to show a fun header, draw people's eyes to a certain part of the email, or display your products and services in action. That means you don't have to go hunting to find the most interesting part of its blog posts -- you know exactly where to look after an email or two. When you unlock The Green Status, you get an email that you just unlocked some perks. When Desiree Linden won the 2018 Boston Marathon, she became the first American woman to win the race in more than 30 years. Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and mobile. Visuals help your recipients quickly understand the point of the email. It reads just like an email from a friend or colleague asking for a quick favor. Zendesk 4. Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen. Emails are super shareable over -- you guessed it -- email, so you should also think about reminding your subscribers to forward your emails to friends, family, or coworkers. These are the automated emails you get in your inbox after taking a certain action on a website. The beauty of Uber's emails is in their simplicity. Check out the CTA at the bottom of the email, for example: The "Open Stitcher Radio" button prompts the app to open on your phone. She likes dogs and traveling. The campaign from Marc Jacobs is one of the email marketing campaign examples making a reference to a game – the classic Tic-Tac-Toe. I, too, jumped in surprise when hearing that from email marketing expert Per Caroe of Lyris  at MarketingSherpa’s recent Email Summit . You might think it'd be hard to love an email from a company whose product you haven't been using. When you think of "holiday email marketing," your mind might jump straight to Christmas, but there are other holidays sprinkled throughout the rest of the year that you can create campaigns around. Not only are the design and copy here top-notch, but we applaud the folks at HireVue for sending automated unsubscribe emails in the first place. See something you like. They write how many pieces of each product they have, so you need to act fast as those pieces will not last long. 30+ best email marketing campaigns Below, we’ve included 30+ email campaign examples along with additional information on: who sent them, what the email campaign is about, and why they’re so good. Yes, it is exactly as cool as it sounds. Not only was this initial email great, but his response to my answers was even better: Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. Our favorite and the most important newsletter you can get is ‘This Week In Cats’. GIFs are very popular these days and the animation that Litmus uses is eye-catching and its encourage you to continue reading the content. What goes better with a new prescription than a new pair of glasses? So when emails appear to be created especially for you, you feel special -- you’re not just getting what everyone else is getting. I especially love how the preview text will accompany the subject line. B2B email marketing strategy Email marketing segmentation B2B email examples B2B email marketing success Human touch Hands down, email marketing is your most effective B2B marketing option. The design is very simple, all white with really inspiring photos. Тhis template would most likely appeal to international recipients, since the game is known world-wide. When it's done well, email marketing is an effective sales driver. As you can see below, the email even advises personal safety -- a nice touch of care to go with the promise of responsive service. I was very impressed by his business acumen, communication skills, and obvious dedication to his readers. These are just some of our favorite emails. B2B email marketing examples What exactly does a good B2B marketing email look like? Don't just follow best practice when it comes to your marketing emails. © Copyright 2021 MailBakery. Patagonia 5. 9 Best Email Marketing Campaign Examples Effective email marketing campaigns combine style, functionality and oftentimes humor to engage readers. And you've gotta love the reminder that your prescription needs updating. It's an older email, but it's such a good example of personalized email marketing that I had to include it in here. Professionally Designed Emails. Check out these email marketing examples that we love (and find out why they work). Browse the case studies or filter by category. The number of email users has already increased to a whopping 255 million in the year 2020, according to Statista. By proceeding, you agree to our, 25 Great Email Automation Examples To Inspire Your Next Campaign, 18 Wonderful Survey Invitation Email Examples & Why They Work, 10 Well-Done Real Estate Email Newsletter Examples, 50+ Email Marketing Campaign Ideas You Can Start Realizing Today. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. Or, if you have already created a stunning email design and you need perfectly hand-coded and litmus tested HTML email, we can code your email design. But we’ve compiled a list of some of the best email marketing campaign examples to inspire your own next campaign. For example, if the subject line is a question, the preview text is the answer. They are the best at writing awesome content. This is also a great time to take advantage of the user data and promote similar products, like in the previous example number 5 (ProFlowers) 10. And even if you are subscribed, it is really difficult to discover a good campaign, as you are getting tons of automated newsletters day after day. This presents a golden opportunity to feature popular submissions across the RedBubble community. to generate leads. How to Craft the Perfect Email for Every Stage of the Buyer's Journey, What's The Best Time to Send Email Campaigns? For those who want to learn more, there is always a link you can follow. Also, you can always ask Dumb Cat for an advice and maybe he will give you an answer in the next email. You probably receive enough emails as it is, and it's tough to know which newsletters are worth subscribing to, so we've curated a list of some of our favorite examples. ), but that isn't the only reason I fell in love with its emails. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '7f4dab33-585c-49b4-b50f-3b0166aa5443', {}); Originally published Apr 29, 2020 1:00:00 PM, updated September 02 2020. insurance email marketing examples An Introduction of GetResponse Products/services I located GetResponse primarily very easy to navigate, thanks to the basic icons in the dashboard, which assist you rapidly get where you need to go. Here is another clever example of effective email marketing. The colors are bright, and it's not too hard to scroll and click -- notice the CTAs are large enough for me to hit with my thumbs. Well, like Starbucks does. That’s why marketers are And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to improve your own content. Stay up to date with the latest marketing, sales, and service tips and news. See all integrations. Introducing the 97 top email marketing campaign examples and designs. It’s a great opportunity to promote your app icon. You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages -- the one thing that sets off customers' impatience. Their newsletters have everything you need – beautiful, simple illustrations, unique colors, and interesting content. You might even feel like the company sending you the email knows you in some way, and that it cares about your preferences and making you happy. RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers. We love how Uber gets straight to the point in their newsletters. The blue CTA button at the bottom of the email reads, "See Desiree's go-to gear." Take the email below from Paperless Post, for example. Find the best examples to model your emails off of, but also look at bad email marketing One of these perks is a free salad on your birthday! Speaking of which, check out the clever co-marketing at the bottom of the email: If you don't know where to go to renew your subscription, the information for an optometrist is right in the email. Email marketing, in a nutshell, is focused on using email in sending marketing and promotional information to people who the business thinks are their consumers. The company sends yummy recipes in the form of a meal plan to my inbox every week. The copy is brief but clever with some great puns, and it aligns perfectly with the brand. Those newsletters include a bunch of links and meow-worthy pictures of cats. Popular email marketing examples your small business can learn from Now, let’s jump into looking at some examples of good emails your small business can learn from. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. I'm a huge advocate of thought leadership. Litmus’s headlines do a good job while clearly saying what this email is about. 7 Best WordPress LMS Plugins to Build a Killer Online Course 9 Best Website Builders For Small Once you've included personalization elements and added your copy and images, it's time to add a call-to-action. Here’s a list of B2B email marketing best practices, along with real-life examples so you can see them in action. And now is the time to level up your email marketing game plan. Brooks Sports struck while the iron was hot with a proud email that was sure to be opened and forwarded. Well, that’s just email marketing. The resulting email campaign focuses almost entirely on the Olympic marathoner's amazing accomplishment. The design has everything you want – fresh colors and clear design, a clear objective and minimalistic copy. Uber Litmus BuzzFeed Taylor Stitch Flock Headspace Starbucks Airbnb Sweetgreen Aesop Related blogs: Email Templates for Marketing and Sales If it feels like you live in your inbox all day, well, you might be right. The subject line of this email campaign reads before citing interesting data about relocation trends in the U.S. Trulia doesn't benefit from people who choose not to move, but the company does benefit from having its fingers on the pulse of the industry -- and showing it cares which way the real estate winds are blowing. The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughan clicking. But Stitcher wants me to discover (and subscribe to) all the other awesome content it has -- and I probably wouldn't without this encouragement. Workers use almost a third of their time at work reading … However, it is really hard to find good email marketing campaign examples as you usually need to be subscribed to an email list. Marketing emails need to be personalized to the reader and filled with interesting graphics. Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. This content can serve to generate website traffic, leads, or even product signups. The first step to creating an effective email marketing campaign is to use the best email builder. (Research-Backed), 5 Steps to Building an Email Re-engagement Campaign, Brooks Sports: Desiree Linden's Boston Marathon Victory, Mom and Dad Money: Get to Know Your Subscribers. Emily Watts is a beginner writer and email-marketing specialist. There are indeed amazing email marketing campaign examples out there that can fuel you with ideas instantly. But I didn't just include it because of its delicious recipes -- I'm truly a fan of its emails. Netflix 2. I love the header of this email: It provides a clear CTA that includes a sense of urgency. This salad company has a fresh and absolutely stunning design. So, it is brief and simple. You may unsubscribe from these communications at any time. Hats off to Poncho for using design to better communicate its message. Notice the customer service link (useful) and the membership option (cross-sell) in this email marketing example. Check out these 10 email marketing tips in 60 seconds: Ready to take a deeper dive? … then execute your own email marketing better with these free templates: Email Marketing Calendar: Plan your work, then work your plan! We love how brief the initial description is, paired with a very clear CTA -- perfect for subscribers who are quickly skimming the email. Email subscribers are alerted to deals and promotions with emails like the one you see below. (Download these email marketing planning templates to keep yourself organized throughout the year.). Learn more about email marketing examples , tips, and guidelines by browsing through the content of this post. Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. To put it plainly, if you’re not using video as part of your email marketing strategy, you’re missing opportunities to present your content to your buyers in an engaging and more human way. Premium plans, Connect your favorite apps to HubSpot. I especially love the layout of Cook Smarts' emails: Each message features three distinct sections: one for the menu, one for kitchen how-to's, and one for the tips. So, if you wanted a big quinoa bowl, then it is time to treat yourself! They always know when it is a good time to boost your productivity.